From Amsterdam to Bangkok, from Rio to New York, a stylish beaded bracelet is being sold with each item from the Marlies Dekkers' swimwear collection spring-summer 2011.

And on the label of each bracelet is the story of the rural craftswomen from across KwaZulu-Natal who earned an income for their families by creating the bracelets.

This exciting campaign was developed with Africa!Ignite's marketing and distribution partner in the Netherlands, the Rainbow Collection.